Benefits
Case Studies
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Hitwise Case Studies
State Library Of Victoria
We decided we wanted to use Mosaic profiling for a common language across our different audiences, and engaged Hitwise for their lifestyle data. Thanks to this data, we are now able to understand our offline and online audience's needs better and tailor our content and marketing communications accordingly. The result has been the creation of more customised content and a dramatic increase in online engagement.
Megan Rogers
Marketing Manager for State Library of Victoria
Gold Coast Tourism
Experian Hitwise instrumental in demonstating ROI for Gold Coast Tourism 'Your Coast' campaign
“What really impressed the team was the rapid success of the campaign, which managed to break the Gold Coast into the online Top 10 ‘Travel – Destinations and Accommodation’ search category barely two months after it was launched.”
Tim Lovitt
Digital Manager for Gold Coast Tourism
Southern Cross Travel Insurance
SCTI doubles market share with award winning online search campaign
“The Experian Hitwise insights and analysis enabled us to define new buying habits of consumers online and produce an effective integrated TVC and PPC campaign which gave us a market leading edge in a very price-sensitive industry."
Craig Morrison
CEO, Southern Cross Travel Insurance
The Washington Post
The Washington Post leverages un-branded searches to overcome seasonal and news volatility
"Our traffic and search teams identify areas of content opportunities that are also a strong fit with our brand and journalistic missions. This is a key technique in our overall site analysis."
Rochelle Sanchirico
Senior Director of Acquisition Marketing
Raine & Horne
"Through the valuable information obtained from Hitwise, Raine & Horne have released a new style of website completely rebuilt using many of the recommendations attained through Competitive Intelligence tools."
Joel Leslie
Manager of Information Technology
Delta Air Lines
Delta Better Understands It's Online Customers Through Competitive Analysis
“Hitwise provides competitive information that allows Delta to analyse trends and quickly determine changes in the online marketplace.”
Francis Lavelle
Manager Web Analytics
The Weather Company
Weather prognosticator sees blue sky
“Hitwise is a crucial tool to ensure we offer the best weather services to the marketplace and stay ahead of our competitors.”
Mark Hardy
Managing Director
HowStuffWorks.com
Leading publisher uses Hitwise to tailor offline content to online customers
"Hitwise helps us avoid guessing what kind of content we should be developing to meet constantly changing consumer needs."
Gabe Vehovsky
EVP Strategy and Research
Monarch Airlines
Low cost airline jettisons search engine baggage
“Hitwise gives us the confidence to make critical decisions on the direction of our search marketing campaigns. Market and competitor level data allow us to fine-tune our Search Engine Optimisation and Pay-Per-Click campaigns.”
Catherine Kite
E-commerce and Direct Marketing Manager
Spannerworks
Kid’s site grows up and takes lead online
“Through our relationship with Hitwise and access to its unique Search Intelligence™ data, Spannerworks was able to deliver a fantastic return on investment for our client Kiddicare – boosting online market share and substantially increasing brand awareness.”
Arjo Ghosh
Managing Director
Parcel2Go
Search Sends Freight Company into Top Ten
“Hitwise has allowed us to accurately pinpoint the ROI of our marketing spend”, explains Richard Mercer. “The detailed reports allow our company to make calculated decisions based on current and historical industry trends.”
Richard Mercer,
Business Development Manager
Department for Work and Pensions
Hitwise helps the UK’s Pension Service target low income men aged 50-64 online
“Hitwise has always helped us use their product both strategically and tactically. The account managers are well informed about our needs and add value to their product.”
Harry Davies
E-Comms Adviser
Shopzilla
Leading Retailer Defines Customer Segments
“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”
Susan Brandt
VP Marketing Communications