Marketing Sophistication Curve
How smart is your marketing strategy?
The relationship between brands and customers has fundamentally changed. New technology means that today's savvy customers are more empowered, connected and selective than ever before. With so many touch-points available and so much noise in the marketplace it has never been tougher to meet customer expectations.
With this in mind we've developed the Marketing Sophistication Curve. This tool is designed to help clarify where a company stands in their marketing efforts today, and to provide guidance to help move efforts forward towards true cross-channel optimisation.
Take this quick online survey to find out where your company sits on the Marketing Sophistication Curve.