Boost Customer Engagement and Business Performance
Marketing services are crucial to acquiring new customers and retaining valuable existing ones, especially in today’s competitive market. Our marketing services can help you target the right customers with the right offer at the right time, improving customer engagement and business performance.
Using Experian’s technology, data resources, consultancy, and expertise, you can:
· better understand your customers, prospects, markets and competitors
· communicate effectively with relevant individuals and organisations
· measure the impact of this activity across your business
Email Marketing
Send relevant email communications to build more lasting and profitable customer relationships. Experian® CheetahMail® provides innovative, scalable and feature-rich technology along with robust reporting and analytic tools. Backed by the support of the industry’s largest and most experienced client services team, you can create and deliver cost-effective, individualized permission-based email.
Consumer and Competitor Insight
Create high-performance marketing programs through a deeper understanding of consumer behaviors. Syndicated and custom research from Experian® Hitwise® provides reports on online behavior and competitor websites. Providing valuable information on millions of consumers: their brand preferences, online usage habits and more. Improve your brand and advertising strategies and maximize lead-generation efforts with current market insight.
Database Management and Software
Get a focused view of your customers and direct the right message to the right buyer for more profitable campaigns. Use Experian® QAS® address verification software to quickly check contact information at the point of data entry, and ensure data integrity with our List Processing Services. Experian’s data management products integrate various information sources and provide clean, accurate data that serves as the foundation of your customer relationships.
Database Enhancement
Segment and enhance your database with additional datasets to help identify your best customers and hottest prospects. Draw from the most complete set of data attributes available, including demographics, lifestyles, life events and media consumption preferences. Experian’s ability to focus on specific data enables you to target your consumer or business audience with precision.
Retail and Location Planning
Improve store performance with Experian FootFall. Increasing store sales and profitability requires understanding the impact marketing and operations has on store traffic, conversion rates and customer behavior. Experian FootFall provides the data and analytics to gain accurate insight into traffic flow to better balance store staffing demands, understand market potential and optimize the number of consumers who pass through your doors.
Marketing Strategy and Analytics
Let our experts help you strategize smarter and more quantifiable marketing programs. Today's marketers face increasing pressure to drive measurable business results and demonstrate return on marketing investment. For this reason, Experian's Marketing Analytics team is dedicated to helping marketers effectively leverage data and consumer insight through smart analytics and data modeling..
