A company that understands its customers, its competitors, its markets and the economy it operates in can make informed strategic decisions. Thanks to our comprehensive and detailed information on these sectors, Experian can offer the location planning software to help clients make those important choices.

Micromarketer Generation3 sits at the heart of our offering. Accessible from your desktop, network or online, Micromarketer Generation3 is an integrated geographical analysis tool that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in an easy-to-use software application.

It boasts a dynamic database which facilitates easy storage and retrieval of information, and has the capability to switch between different data sets, such as geographies. Its international data catalogue includes Mosaic demographic, economic, local area and cartographic information for 25 countries – including Australia and Hong Kong - and its flexible reporting and mapping make it easy to compile and share information, and create customised reports and maps.

So whether you’re a business analyst trying to establish the size and value of your market and examine customer behaviour, or you’re an advanced Geographic Information System user looking to define catchment areas by drive time or quantify the coverage of local media for marketing purposes, Micromarketer Generation3 is designed to meet your requirements.

Click here to request more information