Experian Business Strategies works with its clients to help them segment, profile and analyse their customer base so that they can take more profitable business decisions.

We can help you put together a holistic view of your customers – from who they are, to where your best prospects might be. We can offer insight into where there are opportunities to sell new products and services to existing customers. We can even provide expertise on how to maximise your returns from branch networks and position your brands in the marketplace.

In Australia our consumer insight helps clients improve their marketing effectiveness through Mosaic profiling and segmentation, geomarketing tools such as Micromarketer and analytical customer relationship management (CRM) platforms such as iMarketer.

Mosaic is our award-winning product that classifies consumer segments at the finest level of geography available in the market. In Asia Pacific we can boast Mosaic in Japan, Australia, New Zealand, Hong Kong, Korea and Singapore.

We can call upon an international team of researchers, analysts and consultants to generate insight on a wide range of marketing, public policy and business issues. And this is not limited to consumers - we have a detailed understanding of markets and economies around the world.

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